Tag Archives: eMarketer

Why did Indian mobile phone sales drop for the first time in 20 years?

According to a report by CyberMedia Research, Indian mobile phone sales have dropped for the first time in 20 years! On a quarter-to-quarter basis, mobile sales dropped 14.5 per cent in the first quarter (Q1, January-March) 2015, when compared to the last quarter (Q4, October-December) 2014.

CyberMedia Research Report

As per reports, there was a 7.14 per cent  decline in Smartphone sales. Cheaper “feature” cell phones performed worse, with an 18.3 per cent sales decline over the same period. According to a study by eMarketer, India became the fastest-growing market for Smartphones in Asia-Pacific region in 2014 and is supposed to overtake the US as the second-largest smartphone market globally, with an estimated 204 million smartphone users by 2016.

eMarketer stats

With a view to push local manufacturing, the government announced an increase in  the excise duty on mobile handsets to 12.5 per cent from 6 per cent in the current budget, hence pushing the cost of handsets up by around 4 per cent. Experts believe cyclical glitches account for the downturn in mobile-phone sales was due to unexciting phones, tax issues and increased competition.

Experts said there were two more reasons:

  • First, sales have fluctuated for vendors, where one vendor dominant in one quarter and another in the next.
  • Second, as Faisal Kawoosa, lead analyst, Telecom Research at CyberMedia pointed out, there has been “a maniacal focus” on online flash sales.

As per survey reports, Samsung is the king of the smarthphone segment with a market share of  27.9 per cent, followed by Micromax with 16.2 per cent and Intex, an Indian brand, with 9.2 per cent.

Mobile Phone Sales Report

From a consumer perspective, established brands such as Micromax and Samsung should focus on their existing legacy. The differentiating strength of these brands lies in their distribution network which was built and has been invested in over the years. If they can leverage this as they have successfully done in the past with support of innovating pricing strategies and value added services, they will without a doubt be able to reverse declining sales.

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Scope of Digital Marketing in India

In past few years, the world of marketing has seen a great revolution whether it is advertising, promotion or sales. Today, Digital Marketing is a booming career option. The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing.

“Do you see those attractive Web banner ads, Video campaigns, Mobile apps, Informative blog posts quite often while surfing the net? All these are nothing, but different forms of Digital Marketing!”

Digital Marketing

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. The way people are getting smartphones and tablets for anything and everything, it is apparent that demand for digital marketers will have large demand in coming time.

Social Media Platforms

Digital marketing is a vast field with a variety of areas and segments such as Social media, Content writing, Email marketing, SEO/SEM, Data Analysis, Designing, and much more. To get into Digital Marketing, you need to identify your interests and strengths in order to make a right decision to specialize into a particular area of Digital Marketing. Yes, it is good to get a basic and general knowledge of all the areas encompassing digital marketing, but specialization in one or more fields is the need of the hour.

Digital Marketing Mind Up

Careers in Digital Marketing

If you are considering digital marketing as a career, you should go for it with an open mind. You should be flexible so that you can adapt with the market well and update yourself as per market requirements. Common roles that you can get in the field of Digital Marketing include:

  • Digital Account Manager
  • Social Media Manager
  • E-commerce Manager
  • SEO Analysts
  • Affiliate marketing specialists
  • Email and SMS marketing specialists
  • Content Marketing specialist
  • PPC Manager

The scope of digital marketing and the associated career prospects are quite high in coming years. Digital media is a huge resource for shopping, entertainment, social interaction, news, etc. Thus, a large number of consumers can be tapped through this source. According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This market is estimated to touch $7.2 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing.