In past few years, the world of marketing has seen a great revolution whether it is advertising, promotion or sales. Today, Digital Marketing is a booming career option. The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing.
“Do you see those attractive Web banner ads, Video campaigns, Mobile apps, Informative blog posts quite often while surfing the net? All these are nothing, but different forms of Digital Marketing!”
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. The way people are getting smartphones and tablets for anything and everything, it is apparent that demand for digital marketers will have large demand in coming time.
Digital marketing is a vast field with a variety of areas and segments such as Social media, Content writing, Email marketing, SEO/SEM, Data Analysis, Designing, and much more. To get into Digital Marketing, you need to identify your interests and strengths in order to make a right decision to specialize into a particular area of Digital Marketing. Yes, it is good to get a basic and general knowledge of all the areas encompassing digital marketing, but specialization in one or more fields is the need of the hour.
Careers in Digital Marketing
If you are considering digital marketing as a career, you should go for it with an open mind. You should be flexible so that you can adapt with the market well and update yourself as per market requirements. Common roles that you can get in the field of Digital Marketing include:
- Digital Account Manager
- Social Media Manager
- E-commerce Manager
- SEO Analysts
- Affiliate marketing specialists
- Email and SMS marketing specialists
- Content Marketing specialist
- PPC Manager
The scope of digital marketing and the associated career prospects are quite high in coming years. Digital media is a huge resource for shopping, entertainment, social interaction, news, etc. Thus, a large number of consumers can be tapped through this source. According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This market is estimated to touch $7.2 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing.